Web Design & Development, Iconography
Loom
LOOM was a Los Angeles club for expecting parents, new families, and anyone curious about reproduction.
A digital hub for all things LOOM
This website was designed with key goals in mind: to educate visitors about LOOM’s mission, welcome them into the community, and seamlessly guide them to content relevant to their stage in the reproductive process. It also made it easy for members to register and pay for classes, services, and events at the Los Angeles club.
Varied, intuitive wayfinding systems encouraged exploration while helping seasoned members quickly find what they need.
We organized classes, services, and events into simple Pathways, tailored to where someone might be in their reproductive journey.
The Getting Started guide broke down each Pathway’s offerings, providing clear direction. And The Calendar offered members a full view of LOOM’s events—today, next week, and in the months ahead.
Photos by Nicki Sebastian
The website's look and feel closely reflected the design of the Los Angeles club, creating a cohesive experience that mirrored the warmth and style of the physical space.
Loom closed in 2020.
