Web Design & Development
LOOM is a club in Los Angeles for expecting people, new parents, and those who are reproductively curious.
Brand Identity, Web Design & Development, Iconography
LOOM is a club for new parents, expecting people, and those who are reproductively curious.
A digital hub for all things LOOM.
The website was built with several goals in mind: Educate visitors on LOOM’s mission and usher them into the LOOM community, deftly guide visitors to the content most relevant to where they are in the reproductive process, and allow members to register and pay for classes, services, and events held at the brick-and-mortar club in Los Angeles.
A digital hub for all things LOOM.
The website was built with several goals in mind: Educate visitors on LOOM’s mission and usher them into the LOOM community, deftly guide visitors to the content most relevant to where they are in the reproductive process, and allow members to register and pay for classes, services, and events held at the brick-and-mortar club in Los Angeles.
Varied, intuitive wayfinding systems encourage exploration, and at the same time help seasoned members quickly find what they’re looking for.
We bundled classes, services, and events into simple Pathways based on where someone might be in the reproductive process. The Getting Started guide further dissects and describes the offerings along each Pathway. And The Calendar gives members a complete picture of what LOOM offers, today, next week, and months from now.
LOOM’s online presence shares a seamless visual language with its Los Angeles hub.
No primary colors here. LOOM is all about clean lines, soft curves, and pastel hues that skew earthy. It's both relaxed and nurturing, stylish yet accessible.
LOOM’s online presence and their brick-and-mortar hub in central LA share a seamless visual language.
Clean lines, soft curves, and pastel hues that skew earthy. A presentation that is at once relaxed and nurturing, stylish yet accessible.
Photos by Nicki Sebastian
Photos by Nicki Sebastian
Keep Exploring
LOOMWeb Design & Development
A. Simons ConsultingBranding, Web Design & Development, Iconography
Friday and CompanyWeb Development
Skirball Cultural CenterBrand Identity, Print Design
Jessica DunneWeb Design & Development, Print Design
GEMotion Graphics Design, E-Learning, Storyboarding
Double ForteWeb Design & Development, Iconography
KinspaceWeb Design & Development, Iconography
Amy RadinInfographic Design, Iconography
LOOM PrintPrint Design, Illustration
Lee CaraherWeb Design & Development, Iconography
Erica ChidiPresentation Design, Print Design, Illustration
“Anna Conda” for District 6 SupervisorArt Direction, Brand Identity, Print Design
Blue FarmLabel Design
Stone x StoneWeb Design & Development, Iconography
Sandra Dal PoggettoWeb Design & Development
California SpiritPrint Design, Illustration
Matt RogersWeb Design & Development
© 2018 Pilgrim. All Rights Reserved.