Web Design & Development, Shopify

Khadi is a plant-based hair care company founded in Germany. This year, Khadi made their US debut.

Web Design & Development, Shopify

Khadi is a plant-based hair care company founded in Germany. This year, Khadi made their US debut.

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Khadi products are grown and processed in India using traditional Ayurvedic methods. We used a rich and varied color palette and a repeating grid pattern throughout the website to mimic the appearance of an Indian kantha quilt. The quilts incorporate text, photography, animation and video to tell the story of Khadi.

Khadi products are grown and processed in India using traditional Ayurvedic methods. We used a rich and varied color palette and a repeating grid pattern throughout the website to mimic the appearance of an Indian kantha quilt. The quilts incorporate text, photography, animation and video to tell the story of Khadi.

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The Find Your Color quiz is both a teaching tool and a selling tool.

Plant-based hair color does not behave in the same way as traditional, chemical color, and this can cause frustration for new users. The quiz guides users through the process of discovering what Khadi's natural hair colors will look like on their own hair, showing them that plant-based color cannot lighten their hair, and presenting them with the products Khadi recommends to get the best color result. The quiz is built in Typeform and the results pages are built in Shopify for an integrated and seamless shopping experience. 

The Find Your Color quiz is both a teaching tool and a selling tool.

Plant-based hair color does not behave in the same way as traditional, chemical color, and this can cause frustration for new users. The quiz guides users through the process of discovering what Khadi's natural hair colors will look like on their own hair, showing them that plant-based color cannot lighten their hair, and presenting them with the products Khadi recommends to get the best color result. The quiz is built in Typeform and the results pages are built in Shopify for an integrated and seamless shopping experience. 

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Teaching clients about natural hair color, and helping them feel comfortable with this new process of coloring their hair, is one of the primary objectives of the website.

Teaching clients about natural hair color, and helping them feel comfortable with this new process of coloring their hair, is one of the primary objectives of the website.

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Let’s Talk

Jessica Berardi
jessica@pilgrimdesign.info
(415) 377-4479

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