Branding, Web Design, Iconography

Beam & Anchor is an eclectic and beautifully curated boutique in Portland, Or.

Branding, Web Design, Iconography

Beam & Anchor is an eclectic and beautifully curated boutique in Portland, Or.

The visual design for this site was inspired by the warm and eclectic Portland shop, and built with purpose to optimize the customer’s shopping experience and promote exploration.

The site combines info pages designed on a relaxed, fluid grid, with highly structured product pages. An intuitive filter and a visual top navigation make shop exploration effortless. Throughout the design, image and button corners are rounded, and the palette is rich, earthy and feminine. Delicate hand-drawn icons punctuate the text and add to the handmade feel.

The visual design for this site was inspired by the eclectic Portland shop, and built with purpose and intention to optimize the customer experience and make shopping online effortless and fun.

The site mixes fluid, magazine-like info pages with highly structured product pages with clean filter systems and a visual top navigation. Corners are rounded and the palette is rich and earthy. Delicate hand-drawn icons punctuate the text and add to the handmade feel.