Brand Identity, Web Design & Development, Iconography

LOOM is a club in Los Angeles for expecting people, new parents, and those who are reproductively curious. 

Brand Identity, Web Design & Development, Iconography

LOOM is a club for new parents, expecting people, and those who are reproductively curious. 

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A digital hub for all things LOOM.

The website was built with several goals in mind: Educate visitors on LOOM’s mission and usher them into the LOOM community, deftly guide visitors to the content most relevant to where they are in the reproductive process, and allow members to register and pay for classes, services, and events held at the brick-and-mortar club in Los Angeles.

A digital hub for all things LOOM.

The website was built with several goals in mind: Educate visitors on LOOM’s mission and usher them into the LOOM community, deftly guide visitors to the content most relevant to where they are in the reproductive process, and allow members to register and pay for classes, services, and events held at the brick-and-mortar club in Los Angeles.

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Varied, intuitive wayfinding systems encourage exploration, and at the same time help seasoned members quickly find what they’re looking for.

We bundled classes, services, and events into simple Pathways based on where someone might be in the reproductive process. The Getting Started guide further dissects and describes the offerings along each Pathway. And The Calendar gives members a complete picture of what LOOM offers, today, next week, and months from now. 

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LOOM’s online presence shares a seamless visual language with its Los Angeles hub.

No primary colors here. LOOM is all about clean lines, soft curves, and pastel hues that skew earthy. It's both relaxed and nurturing, stylish yet accessible. 

LOOM’s online presence and their brick-and-mortar hub in central LA share a seamless visual language. 

Clean lines, soft curves, and pastel hues that skew earthy. A presentation that is at once relaxed and nurturing, stylish yet accessible. 

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Let’s Talk

Jessica Berardi
hello@pilgrimdesign.info
415 / 377 - 4479

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